Keynote Speaker · CEO · Community Leader

Influence is notvisibility.It's responsibility.

Across business, government, sport and community, I work with purpose, challenge the status quo and champion opportunities for people to be heard, included and empowered.

I've held executive roles, served in elected public office, led community sport organisations and advocated for people whose voices are too often overlooked.

Each of these roles has come with different responsibilities, different communities and different challenges.

But the values I bring to them have never changed.

I believe influence is not about the title on the door or the seat at the table.

It's about what you do with the opportunity when you're there.

Because the measure of a life isn't the titles we hold. It's the difference we make.

Laura Cowell — professional leadership portrait

I DON'T LEAD FOR THE TITLE.

I've never believed a title automatically makes someone a leader.

We aren't waiting to become leaders. We are born with the capacity to influence.

What matters is how we choose to use that influence — in our homes, our communities, our workplaces and in the lives of others.

Sometimes that means making difficult decisions. Sometimes it means questioning the way things have always been done.

Sometimes it means speaking up when remaining silent would be easier.

And sometimes it simply means making sure someone else has the opportunity to be heard.

I don't believe making a difference requires us to have every answer.

But I do believe it requires us to care enough to keep asking better questions.

THE MEASURE OF INFLUENCE ISN'T HOW MANY PEOPLE KNOW YOUR NAME.

IT'S HOW MANY PEOPLE ARE BETTER OFF BECAUSE YOU SHOWED UP.

DIFFERENT SECTORS. SHARED RESPONSIBILITY.

My work spans business, public service, sport and community advocacy.

Each comes with different challenges and expectations.

But the values I bring to them don't change.

Laura Cowell at a formal leadership event
Business Leadership

THE RESPONSIBILITY BEHIND THE DECISIONS.

Group CEO | Tender Loving Care

Leading an organisation is about much more than strategy, performance or growth.

It's about the people who rely on the decisions we make.

The workforce delivering services.

The individuals and families placing their trust in us.

And the communities whose expectations we have a responsibility to meet.

I believe strong executive leadership requires both commercial discipline and human understanding.

Financial sustainability matters. Accountability matters. Governance matters.

But so does remembering why the organisation exists in the first place.

PURPOSE WITHOUT ACCOUNTABILITY ISN'T ENOUGH.

AND PERFORMANCE WITHOUT PEOPLE ISN'T SUCCESS.

Laura Cowell at a formal community event
Government & Public Service

COMMUNITIES DESERVE MORE THAN PROMISES.

Councillor | Sutherland Shire Council | 2021–Present

Deputy Mayor | Sutherland Shire Council | 2024–2026

Public service is a privilege, but it is also a responsibility.

The decisions made in local government influence how people live, move, connect and participate in their communities.

I've always believed communities deserve to be heard, particularly when decisions affect their future.

That means asking questions, challenging assumptions and advocating for outcomes that consider both today's needs and tomorrow's consequences.

It also means recognising that the loudest voice in the room isn't necessarily the voice that needs to be heard most.

REPRESENTATION MEANS MORE THAN HAVING A SEAT AT THE TABLE.

IT MEANS REMEMBERING WHO YOU'RE THERE TO REPRESENT.

Laura Cowell at a Sutherland Shire Football Association event
Sport & Community Leadership

BELONGING CHANGES EVERYTHING.

President | Sutherland Shire Football Association | 2023–Present

Vice President | 2021–2023

Executive Committee Member | 2016–Present

Community sport is about so much more than what happens on the field.

It's where friendships begin, confidence grows, volunteers give their time and people discover what it means to belong.

As President of the Sutherland Shire Football Association, I've seen the incredible contribution made by clubs, families, players, coaches, referees and volunteers.

I've also seen how important it is to keep challenging barriers to participation.

Whether it's creating opportunities for women and girls, supporting inclusion or improving access, I believe sport should be a place where more people can see themselves belonging.

THE REAL WIN ISN'T ALWAYS ON THE SCOREBOARD.

SOMETIMES IT'S SOMEONE GETTING THE CHANCE TO PLAY.

Laura Cowell — advocacy and community work
Advocacy & Governance

INCLUSION ISN'T AN EXTRA. IT'S ESSENTIAL.

Director | TLC Impact Foundation

Director | Fibrous Dysplasia/McCune-Albright Syndrome Australia

Advocacy is deeply personal to me.

Living with a rare genetic condition has shaped my understanding of the barriers people face, particularly when their challenges aren't immediately visible.

It has also strengthened my belief that inclusion must be more than a statement of good intentions.

People need access.

They need opportunities.

They need choice.

And they need systems that recognise their individuality rather than expecting everyone to fit the same mould.

Through governance, community initiatives and advocacy, I want to contribute to environments where more people have the opportunity to participate, develop and thrive.

INCLUSION ISN'T ABOUT MAKING ROOM FOR SOME PEOPLE.

IT'S ABOUT QUESTIONING WHY THE ROOM WASN'T BUILT FOR EVERYONE.

Laura Cowell — a warm, natural moment

THE PERSON BEHIND THE POSITION MATTERS.

Living with a rare disease has taught me that we don't always know what someone is carrying.

Experience has taught me that the same is true in every workplace, community and organisation.

Behind every decision are people with their own experiences, responsibilities, hopes and challenges.

That doesn't mean avoiding difficult conversations or decisions.

It means approaching them with empathy, clarity and respect.

I believe we can be decisive without being dismissive.

Ambitious without losing our humanity.

And accountable without forgetting compassion.

YOU CAN HOLD PEOPLE ACCOUNTABLE AND STILL TREAT THEM WITH DIGNITY.

Discover My Story

WHAT WE DO SHOULD LEAVE SOMETHING BEHIND.

OPEN DOORS

Create opportunities for people who may not otherwise have them.

CHALLENGE BARRIERS

Question systems, assumptions and practices that exclude or disadvantage others.

BUILD TRUST

Lead with integrity, transparency and accountability.

AMPLIFY VOICES

Listen to people whose experiences and perspectives are too often overlooked.

CREATE LASTING IMPACT

Focus on what changes for people and communities, not simply what gets announced.

RECOGNITION IS MEANINGFUL.RESPONSIBILITY MATTERS MORE.

I'm grateful for the recognition I've received throughout my journey. Not because awards define a person, but because they reflect the people, communities and causes I've had the privilege to work alongside. Every recognition is also a reminder that there is more to do.

2022

Local Woman of the Year – Miranda

NSW Government

2024

Local Woman of the Year – Holsworthy

NSW Government

2025

Top 50 Women of Influence ANZ

The CEO Magazine

2026

Women in Leadership Awards — Highly Commended

The CEO Magazine

Laura Cowell with community and team members

NO MEANINGFUL CHANGE HAPPENS ALONE.

Whatever role I've held, the most meaningful outcomes have never been mine alone.

They belong to the people who do the work.

The teams who care.

The volunteers who give their time.

The communities who speak up.

And the individuals who find the courage to challenge what they believe could be better.

Influence isn't about being the centre of every achievement.

It's about creating the conditions for others to succeed.

IF THE IMPACT STOPS WHEN THE PERSON LEAVES, WE HAVEN'T BUILT ENOUGH.

I'M NOT INTERESTED IN SIMPLY OCCUPYING SPACE.

I want to use the opportunities I've been given to make a meaningful difference.

To challenge thinking.

To create connections.

To advocate for inclusion.

To open doors.

And to contribute to something that lasts beyond any individual role.

Because it isn't about where you sit.

It's about what you stand for.

THE TITLE MAY OPEN THE DOOR.

WHAT YOU DO NEXT IS WHAT MATTERS.